# LeaseRunner — Website Monthly Performance Dashboard **Client domain:** US rental-tech SaaS · **Tools:** Looker Studio, GA4, Google Search Console **Reporting period shown:** 1 – 30 June 2025 **Stakeholders:** Marketing (SEO, Paid, Social) and Management > Markdown transcription of the monthly dashboard report. > Live dashboard: > PDF report: --- ## 1. Dashboard structure The report is built as two connected surfaces so acquisition and organic visibility share one date control and one channel definition. **GA4 — Acquisition** - Channel trend - Channel performance - Customer journey exploration - Explore acquisition performance **GA4 & GSC — Organic performance** - Top 10 most-clicked blog posts - Top 10 queries with the highest impressions - Top URLs with the highest conversion to `/signup` - Top 10 blog posts with the biggest drop in clicks - Top page types with the highest conversion to `/signup` - Top services pages with the highest conversion to `/signup` - Top topics with the highest conversion to `/signup` - Top linking sites ![Monthly performance dashboard](../../assets/images/marketing/highlights/leaserunner-01.png) --- ## 2. Key performance indicators | KPI | Value | |---|---| | Clicks | **29,782** | | Impressions | **3,275,402** | | Site CTR | **0.9%** | | Average position | **13.8** | | Total users | **24,064** | | `/signup` events | **360** | --- ## 3. Channel performance | Channel | Sessions | Change | Bounce rate | Avg session duration | |---|---|---|---|---| | Organic Search | 29,969 | +6.9% | 56.01% | 00:01:58 | | Direct | 5,781 | +31.4% | 71.08% | 00:02:00 | | Unassigned | 602 | +227.2% | 94.19% | — | | Referral | 517 | +22.5% | 55.90% | 00:03:09 | | Organic Social | 137 | +53.9% | 56.01% | 00:01:38 | ### Insight 1. **Organic Search is the dominant traffic source**, accounting for **81% of total sessions**, with 6.9% growth versus the previous month. - Bounce rate: 56.01% (moderate) - Average session duration: 02:00 - Overall: a strong, stable performance from SEO. 2. **Direct traffic shows significant growth** with a 31.4% increase in sessions, but the bounce rate is high at **71.08%**, indicating a potential mismatch in landing page experience or user intent. 3. **Other channels** (Referral, Organic Social, Unassigned) contribute minor traffic and are not yet significant drivers of sessions. --- ## 4. Organic search performance ### Insight **Traffic performance:** website traffic grew by **21.04%** in June, reaching **28.2K** compared with 23.3K in May — mainly driven by stronger SEO execution and improved content quality. **Impressions & visibility:** impressions saw a notable **44.44% increase**, jumping from **2.16M to 3.11M**. This reflects broader keyword coverage and better indexing performance. **CTR & ranking:** although average position improved from **15.4 to 14**, CTR dropped from **1.1% to 0.9%**. This decline is expected with a surge in impressions, as it often attracts lower-intent queries. As rankings stabilise, CTR is likely to rebound over time. ### Top queries by impressions | Query | Impressions | |---|---| | phrogging | 337,819 | | portable tenant screening report | 96,736 | | squatters rights | 96,663 | | lease termination letter | 68,145 | | what credit score do you need to rent an apartment | 63,547 | | rental verification | 53,296 | | what credit score is needed to rent an apartment | 53,184 | | leaserunner | 50,623 | ### Top service pages by conversion to `/signup` | Page | Sessions | `/signup` | CR | |---|---|---|---| | /tenant-background-screening | 11,950 | 198 | 1.66% | | /online-rental-application | 2,041 | 68 | 3.33% | | /eviction-check | 651 | 42 | 6.45% | | /tenant-criminal-background-check | 803 | 36 | 4.48% | | /lease-agreement-templates/chicago | 10,019 | 12 | 0.12% | | /lease-agreement-templates/north-carolina | 15,615 | 3 | 0.02% | | /apply-now-link | 13 | 1 | 7.69% | | /services | 70 | 0 | 0% | ### Top topics by conversion to `/signup` Portal tenant screening · Tenant background screening · Rental process · Eviction check · Credit check · News and Trends · Financial reporting and taxes · Rent management ### Top linking sites reddit.com · telegra.ph · wordpress.com · webuyhouses7.app · buymyhouse.app · bravesites.com · medium.com · home-investors.net ### Blog posts with the biggest drop in clicks | Post | Drop | |---|---| | /blog/what-credit-score-is-needed-to-rent-an-apartment | −55.7% | | /blog/lease-termination-letter-template | −8.2% | | /blog/how-to-get-out-of-lease-early | +6.1% | | /laws/breaking-a-lease-in-new-york | −10.1% | | /blog/what-is-rental-verification | −16.3% | | /blog/how-to-pass-a-background-check-for-an-apartment | −44.2% | | /blog/what-is-a-sublease | −20.6% | | /blog/rent-to-income-ratios | −1.6% | --- ## 5. Customer journey exploration Path exploration was included so the team could see which routes actually terminate at `/signup`, rather than inferring the funnel from page totals. ![Path exploration into signup](../../assets/images/marketing/leaserunner/leaserunner-23.jpg) --- ## 6. Recommendations 1. **Investigate the 71.1% direct bounce rate** as a landing-experience problem before treating direct growth as a win. 2. **Read CTR alongside impressions and position**, so query-coverage expansion is not misread as decline. 3. **Build internal routes** from the highest-traffic blog posts into the service pages that actually convert to `/signup`. 4. **Track the blog posts with the largest click drops** as a recurring recovery queue rather than a one-off audit. 5. **Keep referral sources under review** — volume is small but conversion behaviour differs from organic. --- ## Limits - Search Console and GA4 attribute and sample differently, so click and session counts will not reconcile exactly. - The report covers a single month; trend claims beyond the month-on-month delta need a longer series. - `/signup` is the measured endpoint — activation, paid conversion and retention are not in scope.